The Psychology of Attitudes and Attitude Change PDF
By:Joseph P. Forgas,Joel Cooper,William D. Crano
Published on 2011-01-07 by Psychology Press
Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings? The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.
This Book was ranked at 32 by Google Books for keyword Psychology Counseling Forensic Psychology novel.
Book ID of The Psychology of Attitudes and Attitude Change's Books is gS16AgAAQBAJ, Book which was written byJoseph P. Forgas,Joel Cooper,William D. Cranohave ETAG "QjikwjVrHiI"
Book which was published by Psychology Press since 2011-01-07 have ISBNs, ISBN 13 Code is 9781136897788 and ISBN 10 Code is 113689778X
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Book which have "314 Pages" is Printed at BOOK under CategoryPsychology
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