The Consuming Instinct PDF
By:Gad Saad
Published on 2011-06-21 by Prometheus Books
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. From the Hardcover edition.
This Book was ranked at 40 by Google Books for keyword Psychology Counseling Evolutionary Psychology novel.
Book ID of The Consuming Instinct's Books is -7JGSpjgJ0wC, Book which was written byGad Saadhave ETAG "QAybNxQTcJU"
Book which was published by Prometheus Books since 2011-06-21 have ISBNs, ISBN 13 Code is 9781616144302 and ISBN 10 Code is 1616144300
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Book which have "374 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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